The context: a B2B prospecting agency with twenty years’ experience
Conexio is a B2B prospecting agency with twenty years of experience. Its market is becoming more and more competitive.
The need: reach more prospects, and the right ones
Conexio’s challenge was twofold. First, reach more prospects. Then, talk to the right ones: those whose needs match its services.
Every call that went to voicemail or reached the wrong contact cost the team time.
What was set up with Starleads: a first call that filters out voicemails
Starleads calls the list before the salespeople. Numbers that do not answer and voicemails are flagged.
The salespeople then take over a list of contacts they can reach. They spend their time making their case, not dialling numbers. This first sort is explained on the Lead qualification page.
The results: calls that connect
contact rate
“We’re more productive: out of 10 calls, three reach voicemail, and once we weed those out, we get ten calls that connect, with a proper pitch and a purpose.”
Result reported by Conexio.
Voicemails no longer reach the salespeople. Every human call has a real chance of connecting. The agent prepares the ground and Conexio’s team closes: the agent backs the team up, it does not replace it.
Another example of a B2B list qualified before prospecting: Sales Run got 8 times more meetings (result reported by Sales Run).