The context: heritage venues open to business events
Loc’Hall lists heritage and cultural venues that host business events. Its website receives a high volume of enquiries.
The need: check every enquiry without slowing down the reply
Each enquiry had to be checked by hand. Is it really a business event? What information is needed to handle the enquiry?
This task took time. It delayed the reply to prospects.
What was set up with Starleads: a callback for every enquiry
Loc’Hall handed this first call to a Starleads AI agent. Its priority: a natural voice, so prospects are not put off at the very first contact. Choosing the voice is explained on the AI voices page.
- It calls back everyone who sends an enquiry on the website.
- It checks that it really is a business event.
- It records the information needed to handle the enquiry.
- It leaves a voicemail when the prospect does not pick up.
This callback for inbound enquiries is explained on the Lead qualification page.
The results: salespeople who pick up enquiries already qualified
contact rate on mobile numbers, within two call attempts
of calls lead directly to a quote request
of prospects ask for a turnkey service without being prompted
Results reported by Loc’Hall.
The voicemail left when the prospect does not pick up helped reach this rate on mobiles. Every enquiry is called back, checked and routed.
Qualifying enquiries by hand was a long step. It has become a driver of growth. The time saved goes to supporting customers, quote requests and turnkey projects.