The context: a B2B prospecting agency that sets a high bar for its lists
ReCom is a B2B sales prospecting agency. Its goal: a list that is as qualified as possible before launching a campaign.
The need: qualify without losing hours
Qualifying lists cost ReCom a lot of time. The team juggled automatic processing and human work.
What was set up with Starleads: AI agents that call before the salespeople
Starleads AI agents call the list before the salespeople. They qualify each contact and record the useful information.
Qualification is automated, the relationship stays human. The business developers, whose job is to find new customers, no longer have to qualify contacts themselves. They start with data that has really been enriched. This approach is explained on the Lead qualification page.
The results: an almost perfect list from the start
in the list qualification rate
more calls per hour
Results reported by ReCom.
“We now have a solution that lets us qualify 60% of a contact list in depth before we even start prospecting, […] so we have a list that’s close to perfect when we begin.”
Starleads has become a fixed step before every ReCom campaign. The salespeople start prospecting contacts who are already qualified.
Another example of a B2B list qualified before prospecting: Sales Run got 8 times more meetings (result reported by Sales Run).