The context: a school during its admissions period
Every year, admissions teams receive a high volume of enquiries. Too few applicants are called back in time. The most motivated go elsewhere.
For its 2025 open day, a school wanted to invite everyone in its contact database.
The need: knowing who is really motivated
Admissions teams often face the same difficulties:
- They do not know who in their database is really motivated.
- They spend hours calling, only to reach voicemail.
- Follow-ups are irregular, and enrolments suffer.
What was set up with Starleads: an invitation call to every contact
The school had a Starleads AI agent call everyone in its contact database to invite them to its open day. During the call, the agent qualifies the applicant’s plans: intention, timeline, motivation.
On an admissions journey, the agent can also:
- answer inbound enquiries straight away;
- transfer the call to the right person on the team;
- follow up with undecided contacts and those who have not replied;
- invite them to the school’s other events.
Follow-up is explained on the Lead follow-up page, and other uses for schools on the Training providers page.
The results: a cleaner database, promising applicants spotted
of the database cleaned up
of contacts with medium to high interest
of calls handled automatically on voicemail
Profiles already enrolled elsewhere or with no clear plans are set aside. Each call adds qualified information to the database. The school handled a high volume of contacts without losing qualified applicants: its advisers take over the high-potential profiles.