The context: selling payment solutions to merchants
This company sells POS (point of sale) solutions: payment terminals and till software. In this business, a well-stocked list of merchants often converts poorly.
The need: knowing which merchants are ready to switch
Sellers of POS solutions face three obstacles:
- leads who cannot be reached or are poorly qualified;
- time wasted asking basic questions;
- no visibility on contract renewal cycles.
The company wanted to clean up its list, enrich it and spot its hottest leads.
What was set up with Starleads: a short qualification call
A Starleads AI agent called the merchant database. The questions adapt to the need, for example:
- Which till software do you use?
- How long have you been using it?
- Are you happy with it?
- How long is your contract?
The conversation lasts under 2 minutes, in a natural tone, with no sales pitch. The salespeople then take over the merchants ready to switch solutions. This approach is explained on the Lead qualification page.
The results: a list cleaned up and enriched in a single campaign
of the list cleaned up: unreachable contacts, automated phone menus, wrong numbers
of the list enriched with field data
of calls handled automatically on voicemail, with no human effort
The salespeople immediately spot the merchants most ready to switch. They save time and follow up each lead in a structured way. Other uses in this industry are on the Telecoms and payment terminals page.