The context: a highly competitive B2B telecoms market

The B2B telecoms market is highly competitive. Offers look more and more alike. Prospecting there is costly:

  • calls that go nowhere with businesses already under contract and satisfied;
  • the right moment to make an offer is hard to find;
  • hours of qualification with no guarantee of conversion;
  • offers that barely stand out from the competition.

The need: knowing who to call, and when

The company wanted to qualify its contact list. For each business, it wanted to know the current provider, recent technical issues and the level of satisfaction.

What was set up with Starleads: a call to each company’s switchboard

The Starleads AI agent called the switchboard of each company on the list. The questions are chosen to suit the offer:

  • the company’s current provider;
  • the technical issues it has had;
  • its level of satisfaction;
  • the contract end date;
  • other key information: number of lines, fibre, budget, direct contact.

The salespeople know who to call, and when. They tailor their offer to the answers recorded. This approach is explained on the Lead qualification and AI cold calling pages.

The results: the readiest leads spotted

7%

qualified leads on answered calls

55%

of the list enriched

30%

of the list cleaned up: unreachable contacts, voicemail boxes, automated phone menus

Across the whole list, 1 call in 2 collected at least one piece of information. The salespeople make ten times fewer calls to get the same number of meetings.

The contact database grows richer with every call, and the readiest leads stand out straight away. Other uses in this industry are on the Telecoms and payment terminals page.